His method in this ‘madness’ is that people sometimes need a new perspective, especially if they want to find their unique voice. Why, you ask? Well, as Mr Keating said, “I stand upon my desk to remind myself that we must constantly look at things in a new way.” Via GIPHY Lesson 2: Marketers should stand on their desksĪnother iconic scene from the film is one where Mr Keating climbs onto his desk and then encourages the students to do the same. Thus, marketing professionals need to always be aware of new opportunities and not be afraid to seize them. These ideas can then be used to make a wonderful new ad campaign, or found a new business venture.
This is all about finding new ideas and taking a chance with them. Marketers need to be on the lookout for opportunities and seize their moments. The take away from this lesson was that they boys needed to seize the day - or rather, their opportunity to make their lives great. The scene ends with Keating whispering to the class “Carpe Diem”.
He takes this opportunity to introduce himself in this strange way, addressing the fact that he is also an old student. Let’s find out how marketers can break the status quo: Lesson 1: Marketers should seize the dayĭuring the first lesson, Mr Keating, the eccentric teacher (played by Robin Williams), starts his lesson by quoting the first line of the infamous poem O captain! My Captain by Walt Whitman. So, how can this film in particular offer inspiration and provide tips to marketers? Part of the reason as to why this film was such a big hit is because of the relevance it has shown throughout the years - making it a timeless favourite that continues to inspire. The friends’ lives are changed through the lessons that the individual teaches them, which includes taking the opportunity to pursue their dreams and be true to themselves. The group soon learns that they also have a new English teacher who was a former student.
If you haven’t watched this film before - or if your memory is a bit rusty - here are the main points:Ī group of boys meet at their all-boys preparatory school and bond over the pressures that they face from their parents to succeed.
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